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Tuesday, November 29, 2011

High-End Hits the Auction Block

Long associated with desperate sellers and foreclosed homes, auctions are now selling mansions and luxury estates.


By CANDACE JACKSON

Calabasas, Calif.

Last Friday, about 60 people gathered at a 10,300-square-foot French Chateau-style home in a gated community of this wealthy suburb of Los Angeles. Nibbling on fruit salad and croissants, the visitors meandered through the home's large kitchen, checked out the view of the rolling hills or peeked into the movie theater with stadium seating while it played "Pretty in Pink."

They had all gathered to see this seven-bedroom, seven-bath mansion, which was rented by singer Britney Spears between roughly 2008 and 2010, sell to the highest bidder. The home had previously been on the market for as much as $10.8 million; bidding would start at $4.5 million.

"I'm starting to get butterflies," confessed Regina Leon, who owns the home with her husband Jose "Pancho" Leon, a builder and founder of a money-order company. After several of her girlfriends mentioned they were coming by, Ms. Leon had decided at the last minute to cancel her hair appointment to stay to watch the action unfold. Mr. Leon said he wasn't worried, though he admitted he'd gotten only about four hours of sleep the night before.

Once considered a last resort for desperate sellers or for banks unloading foreclosed properties, home auctions are increasingly being used to sell penthouse apartments, waterfront mansions and grand country estates—many of them languishing in an uncertain market after significant price cuts. At Premiere Estates Auction Co., founded 10 years ago, the average price of a home the company auctions is up nearly 40% from a year or so ago, says auctioneer Anthony Fitzgerald. Gadsden, Ala.-based auction company JP King, in business since 1915, has seen inquiries for home auctions above $10 million so far this year double from a couple of years ago, said Craig King, the company's president. In 2010, the company had 11 inquiries for homes above $10 million; so far this year it's had 24. Read more...